Landlords
How to create a rental listing that attracts the right tenant
A rental listing that works needs three things: clear photos taken in daylight, an honest description with all the facts and a reasonable rent. That way you hear from home seekers who actually suit your home, and you avoid viewings that lead nowhere.
Calculate what you can charge with the rent calculator
What should a rental listing include?
A rental listing should include everything a home seeker needs to decide whether the home suits them, before they book a viewing. The more the listing says, the fewer questions you get and the better the match with the people who get in touch.
Make sure to include:
- Headline: type of home, size and area, for example “Bright one-bedroom flat of 52 sqm near the metro”.
- Facts: square metres, number of rooms, floor and whether there is a lift or balcony.
- Furnishing: whether the home is let furnished, partly furnished or unfurnished.
- What the rent includes: for example electricity, heating, internet or parking.
- Rental period and move-in date: when the home is available and how long you want to let it.
- Area and transport: the nearest bus, train or metro and what is nearby.
- Target group: who the home suits, for example one person, a couple or a family.
Not sure whether to let with furniture or without? Read more about letting your home furnished or unfurnished.
How to take photos for your rental listing
Good photos for your rental listing are taken in daylight, in landscape format and cover every room. Photos are the first thing a home seeker looks at, so they often decide whether the person keeps reading.
Tidy up before you take the photos so the spaces are visible. Open the blinds, switch on the lights and shoot from a corner of the room, so it is easy to see how big it is. Include the kitchen, bathroom and storage, since those are what many people want to see. If you have a floor plan, upload a picture of it as well. It makes it easy to understand how the rooms fit together.
Set the right rent
You get the most relevant replies when the rent is in line with similar homes in the same area. A rent that is too high means the listing stays up for a long time, but a rent that is too low means you miss out on income.
The easiest way to find a reasonable level is the rent calculator. It gives you a suggestion based on the size, location and standard of your home. If you are letting in Stockholm, you can also compare with the current average rent in Stockholm.
How do you write a good listing text?
A good listing text is honest, concrete and short enough to read on a phone. Describe what it is like to live there, but stick to what is true.
Start with what makes the home attractive, such as a bright living room, a quiet courtyard or being close to the commuter train. Then mention things that may affect the decision, like stairs without a lift or that you keep some belongings in one of the storage rooms. Being honest saves time for both of you, and the person moving in knows what to expect. Reply quickly when someone gets in touch too, because home seekers often look at several homes at once.
Want to know how to choose among the people who reply? Read our tips for finding the right tenant for your home.
What happens after you publish your listing?
Once your listing is published on Samtrygg, home seekers can book a viewing directly in the listing. So you don’t have to go through a list of applications, you simply meet the people who want to see the home.
New homes are published every weekday. Home seekers with an updated profile get an email when a home that matches their wishes is published, so your listing also reaches people who are not searching that particular day. Before the viewing, you can read our tips for holding successful viewings.
Why list your home with Samtrygg?
Samtrygg is the trusted marketplace for home rentals, and listing your home is free of charge for landlords. Before your listing is published, we contact you, go through the listing and help you assess the rent. Samtrygg is a marketplace, so you sign the lease directly with the tenant, whether you let your own home or sublet it.
The Safety Package is included free of charge for landlords.
- Rent guarantee for up to 12 months
- Rental insurance that covers damage a standard home insurance does not cover
- Verified home seekers and credit checks of tenants
- Standardised lease, written by Samtrygg’s lawyers
- Inspection report at move-in and move-out
- Legal advice
- Free marketing
- Personal service and help throughout the process
We have experience from more than 25,000 rentals, so you get support from people who know what tends to work in a listing.
Frequently asked questions about creating a rental listing
Does it cost anything to list my home on Samtrygg?
No, listing your home on Samtrygg is free of charge for landlords. The Safety Package is also included free of charge for landlords.
How many photos should a rental listing have?
Include at least one photo per room, plus the kitchen, bathroom and storage. If you have a floor plan, you can upload a picture of it. It is a good addition, since it shows how the rooms fit together.
How do I know what rent to charge?
Start from what similar homes in the same area cost. The rent calculator gives you a suggested rent based on the size, location and standard of your home.
How do home seekers book a viewing?
Home seekers book a viewing directly in your listing. You then meet the people who want to see the home, without sorting through applications first.
How quickly is my listing published?
New homes are published every weekday. Before your listing goes live, Samtrygg contacts you to go through it and help you assess the rent.
Summary
A good rental listing has daylight photos of every room, an honest text with all the facts and a rent in line with similar homes. Listing with Samtrygg is free of charge, home seekers book viewings directly in the listing and you have the Safety Package with you all the way.
Find out what your home could be let for
Last updated 26 October 2026
